The Eastern Cape Parks and Tourism Agency (ECPTA) has officially launched a winter campaign aimed at shining a spotlight on the remarkable tourism offerings in the picturesque region of Matatiele. The campaign seeks to raise awareness among travellers and highlight the area’s diverse attractions, captivating landscapes, and warm hospitality.
Under the leadership of CEO Vuyani Dayimani, the ECPTA is committed to promoting the Eastern Cape as a premier tourism destination. Through strategic partnerships and collaborations, the agency has curated a selection of unique experiences that showcase the best of what Matatiele has to offer.
“Matatiele holds a wealth of treasures waiting to be discovered by visitors. From its breathtaking natural landscapes to its rich cultural heritage, the region offers something for everyone,” said Dayimani.
“Through our winter campaign, we aim to bring attention to the hidden gems of Matatiele and invite travellers to embark on an unforgettable journey of exploration.”
The winter campaign highlights a range of activities and attractions that make Matatiele an appealing destination for tourists. Birding enthusiasts can revel in the region’s diverse bird species, while adventure seekers can enjoy exhilarating motor biking trails and invigorating hiking routes amidst the picturesque surroundings.
History buffs will be captivated by the chance to explore the area’s historical buildings, which tell fascinating stories of the region’s past. Matatiele is also renowned for its warm hospitality, with approximately 40 guest houses offering comfortable accommodations and a chance to experience authentic local culture.
Philip Rawlings, a passionate tour operator from Motsamai Tours, expressed his enthusiasm for Matatiele’s tourism potential. “We have so much to offer in this region, from birding and hiking to historical landmarks and delectable local cuisine. It’s time for Matatiele to take centre stage as a preferred choice for travellers seeking unique and memorable experiences,” said Rawlings.
The launch event, attended by government officials, industry stakeholders, and members of the local community, served as a platform to highlight the collaborative efforts between ECPTA and local businesses. The campaign aims to create job opportunities and stimulate economic growth by encouraging visitors to explore the region and support local establishments.
The winter campaign in Matatiele is part of the Eastern Cape’s broader commitment to positioning itself as a year-round destination. With the renowned Makhanda Arts Festival, the exciting Kirkwood Wildfees, and the Snow Festival adding to the region’s winter appeal, the Eastern Cape offers diverse and engaging experiences for travellers.
As the winter campaign takes flight, the ECPTA invites travellers to embark on an unforgettable journey through Matatiele, where they will discover a tapestry of natural beauty, cultural heritage, and warm hospitality. The collaboration between government and private businesses, as emphasized by CEO Vuyani Dayimani, is vital in ensuring the sustainability and growth of the tourism sector in the Eastern Cape.
With its rich offerings and commitment to excellence, Matatiele and the broader Eastern Cape region are poised to captivate the hearts of adventurers and leisure travellers alike. As the winter campaign gains momentum, the ECPTA encourages everyone to explore the hidden gems of Matatiele and experience the enchantment that awaits in this remarkable destination.